Webspring™ web database technology is the power behind the e-commerce, call centre and order tracking systems at the heart of Web Fulfilment Ltd's (WFL) business.

The System
The heart of the WFL logistics system is located at their main warehouse in Surrey, England. This PC based logistics system handles the day-to-day fulfilment tasks. It takes orders on behalf of WFL's clients from client based e-commerce sites and from International Call Centres via the Internet.



E-Commerce Fulfilment
The WFL client e-commerce websites use Ambrit's Instant-Shop technology. This is embedded in the websites providing a professional 'Shopping Cart' capability. A secure Instant-Shop server located in the Ambrit hosting facility in Hertfordshire, England, takes the orders. The orders are downloaded into the WFL logistics system via the Internet using Webspring™ communication technology. This allows Internet browsing customers to buy products through the WFL clients' websites. The orders are automatically processed and fulfiled by WFL.

Call Centre Fulfilment
The international Call Centres take orders via the telephone system in response to T.V. and other media advertising campaigns. The Call Centres run local intranet servers using a version of Instant-Shop that has been adapted for the Call Centre environment. Call Centre operators get up-to-date product information using web browsers. The operators enter orders directly into their Instant-Shop servers. These orders are directed to the WFL warehousing system via a Webspring based Internet communications system. This allows customers to buy WFL clients' products over the telephone and have them fulfilled automatically by WFL.

Order Tracking
In both cases the Instant-Shop e-commerce sites are maintained by WFL through the Internet using Instant-Shop Client software. This ensures that both the Call Centre operators and browsing public are looking at current product information and prices.

The main Order Tracking server is located at Ambrit's facility. Secondary Order Tracking servers are deployed at the Call Centres throughout the world. They handle local Order Tracking information for Call Centre operations allowing the operators to track customer orders. Customer account details can be maintained locally and filtered back to the main server automatically. This allows a world-wide Call Centre infrastructure to be created quickly.

The WFL Logistics computer updates a local Webspring™ server regularly as a batch process. This information is distributed intelligently to the remote Order Tracking servers using Webspring's™ Sync. component which enables multi-server updates.

This system operates seamlessly 24hrs a day, seven days a week, using the Internet to ensure that all servers are up to date. All the system components are managed and supported from the Ambrit facility in Northchurch, England through the Internet.


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