It can take hours to update a traditional News section on a web site, requiring web site design skills and HTML knowledge. Using Instant-News it takes minutes.

One of the biggest failures of most corporate web sites is that once they are put online they tend to go long periods of time without being updated. This is because maintaining an established web site is time consuming and requires specialist skills.

The News section of a website is often neglected. News rapidly goes out of date if the opportunity to publish it is delayed. Conventionally new articles need to be written, converted into HTML and inserted into the "News" section of the site and old stories must be archived manually. This process can be quite complex, and generally involves several people. The outcome is that the web site is often abandoned and falls into disrepair. The web site that was meant to keep customers up to date can quickly become an embarrassment rather than a useful resource.

Instant-News provides an innovative new approach to maintaining a web site. New stories can be entered directly into Instant-News offline, and then by clicking a single button, the news section of the web site is updated. New stories are displayed on the news home page and older stories are automatically added to the archive, allowing visitors to the site to find related and older stories easily.

By taking advantage of the latest QuickTime technology, Instant-News handles pictures as easily as it does text. Instant-News will import a wide variety of different picture formats including BMP, JPG, GIF, TIFF and Photoshop files. These pictures are automatically resized and compressed so they are fully optimized for the Web site.

Because Instant-News is entirely database driven all News stories are fully searchable providing the site more depth and performance.

As well as the usual news stories, Instant-News can be used for a wide variety of tasks such as press releases, tech notes, white papers and magazine articles. It also makes an excellent Internet based photo album!

Instant-News does not only handle news stories, it can also handle forthcoming events such as exhibitions. Instant-News automatically inserts new events into a calendar on the web site and removes old events ensuring the site is not filled with out-dated information.

The Instant-News site can be easily integrated into a larger web site. A custom theme design allows Instant-News to fit seamlessly into an existing website.

Of course Instant-News can easily be employed with other "Instant" products to further enhance a web site's capabilities.

Instant-News enables companies to sustain their web site news environment, updating news and events as they happen, reducing operating costs while maintaining the depth and currency of their website investment.


 
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