
It can take hours to update a traditional News section
on a web site, requiring web site design skills and
HTML knowledge. Using Instant-News it takes minutes.
One of the biggest failures of most corporate web sites
is that once they are put online they tend to go long
periods of time without being updated. This is because
maintaining an established web site is time consuming
and requires specialist skills.
The News section of a website is often
neglected. News rapidly goes out of
date if the opportunity to publish
it is delayed. Conventionally new articles
need to be written, converted into
HTML and inserted into the "News"
section of the site and old stories
must be archived manually. This process
can be quite complex, and generally
involves several people. The outcome
is that the web site is often abandoned
and falls into disrepair. The web site
that was meant to keep customers up
to date can quickly become an embarrassment
rather than a useful resource.
Instant-News provides an innovative
new approach to maintaining a web site.
New stories can be entered directly
into Instant-News offline, and then
by clicking a single button, the news
section of the web site is updated.
New stories are displayed on the news
home page and older stories are automatically
added to the archive, allowing visitors
to the site to find related and older
stories easily.
By taking advantage of the latest QuickTime
technology, Instant-News handles pictures
as easily as it does text. Instant-News
will import a wide variety of different
picture formats including BMP, JPG,
GIF, TIFF and Photoshop files. These
pictures are automatically resized
and compressed so they are fully optimized
for the Web site.
Because Instant-News is entirely database
driven all News stories are fully searchable
providing the site more depth and performance.
As well as the usual news stories,
Instant-News can be used for a wide
variety of tasks such as press releases,
tech notes, white papers and magazine
articles. It also makes an excellent
Internet based photo album!
Instant-News does not only handle news
stories, it can also handle forthcoming
events such as exhibitions. Instant-News
automatically inserts new events into
a calendar on the web site and removes
old events ensuring the site is not
filled with out-dated information.
The Instant-News site can be easily
integrated into a larger web site.
A custom theme design allows Instant-News
to fit seamlessly into an existing
website.
Of course Instant-News can easily be
employed with other "Instant"
products to further enhance a web site's
capabilities.
Instant-News enables companies to sustain
their web site news environment, updating
news and events as they happen, reducing
operating costs while maintaining the
depth and currency of their website
investment. |